Marketing goals and objectives
Target identification, marketing goals versus business goals, Basing goals on marketplace realities, goal setting, measureable marketing goals and objectives.
Marketing strategies
Marketing approaches to achieve goals and objectives, strategies based on sound information gathering and market intelligence.
Marketing plan development
Tactics based on marketing strategies, detailed implementation timeline, assignment of responsibilities, plan implementation, staff briefing and coaching, staff communication.
Results measurement
Baselines, variable identification, variable tracking and measurement.