Client satisfaction measurement
Client perceptions, client feedback gathering and monitoring, how clients define value, why clients leave.
Local market demographics / dynamics, opportunities and threats, pet owner perceptions.
Mystery shops (phone and on-site)
Behaviors and practices, market segment experiences, pet owner first impressions.
Creating marketing budgets based on goals and setting
reasonable expectations for ROI.
Marketing goals and objectives
Target identification, goals based on marketplace realities, goal
setting, measureable marketing goals and objectives.
Marketing plan development
Based on agreed upon goals and objectives.
Pet owner segmentation / niche development
Target market identification, market segment outreach and
communication, targeted services development, targeted marketing
plans, market niche identification.
Positioning strategies and briefs, application and integration of positioning strategies, visual identity programs, positioning and practice culture.
Client outreach, point of service communication, follow-up communication, information resources.
Systems and initiatives for gathering ongoing feedback leading to continuous practice improvement.
Increasing pet owner compliance, client partnerships, clients as educators to other pet owners.
Collaborative marketing strategies, partner identification, program development and measurement.
Staff participation, getting staff on board, marketing as everyone’s job, breaking down internal barriers.
Review responses and management, negative review prevention.
Publicity / media relations
Targeted media databases, expert source training, story development
Baselines, variable identification, variable tracking and measurement.
Adding value to services, services access, service delivery beyond the transaction.
Boosting service relevance, reaching out to client segments with specialized services.
Social media content
Reaching out to pet owner segments and niches, boosting client ENGAGEMENT.
Boosting client website visits, creating value, segmenting the pet owner audience.