Linda A. Wasche, MBA, MA
President, LW Marketworks, Inc.

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Building competitive advantages with client-centered marketing.

• Veterinary practices

• Pet services

• Pet health advocacy

Linda left her vice president job and corner office at a leading communications agency in 1994 to work with mid-size and small service firms. Today, she helps veterinary practices and other pet services providers strengthen their competitiveness and achieve consistent growth. Her practice focuses on overcoming marketplace challenges, capitalizing on opportunities, helping practices become client-driven and deliver meaningful value. Linda has worked with small animal practices, specialty hospitals (including neurology and rehabilitation), ER centers, end-of-life care and hospice.

Her approach is based on a sound marketing strategy:

• Listen to clients and the marketplace.
• Segment clients to create meaningful service delivery.
• Deliver meaningful value outside the transaction.
• Become client-focused instead of practice-focused.

Her 30-plus years of experience include:

• Providing marketing counsel in: healthcare (hospitals, pain management, neurology, women’s medicine, senior care, hospice), law, accounting, finance, IT, architecture, manufacturing and hospitality.
• Working with Monsanto, McDonald’s, Embassy Suites, Ritz Carlton, Marriot and British Telecom.
• Co- directing agency business development efforts and establishing a European affiliate network.
• A specialization in crisis management.
• Teaching experience as an assistant tenure track professor in public relations, media relations, advertising, public opinion, public speaking at University of Detroit, as an adjunct professor at Wayne State University and as a nursing staff instructor for numerous hospitals.
• Winning numerous marketing and communications awards for service sector campaigns.

Education

Linda has an MBA in marketing from University of Detroit, Masters in organizational communication from Wayne State University and Bachelors in journalism from Wayne State University.

Professional Activities & Memberships

Linda is a frequent speaker in veterinary marketing and has spoken to audiences for WVC, AVMA, Veterinary Management Groups and Elanco Animal Health. She has also been a contributor to Veterinary Economics, Firstline, DVM 360 and a variety of business publications, and is a member of AAHA, American Marketing Association, Women in the Pet Industry Network and Vet Partners.

Community / Interests

In the community, Linda does animal rescue work that has included creating a satellite pet adoption program for a county animal shelter and running a feral cat TNR program. In her spare time, she likes scuba diving, golfing hiking, traveling, shopping for antiques, wine tasting, cooking and reading psychological thrillers. She lives in a small lakefront community with six cats and two house rabbits.