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Pet owners who consider their pets family, are seeking human-quality veterinary care. This makes it very difficult for practices that are still trying to be everything to everyone to connect with this "new breed" of pet owner.

– Linda Wasche, president, LW Marketworks, inc.

LW Marketworks works with veterinary practices and pet service providers to achieve competitive advantages and build leadership in their respective markets.

Founded in 1994, LW Marketworks works with small animal, emergency and specialty veterinary practices, as well as pet-related services, around the U.S. We emphasize understanding marketplace dynamics to bring veterinary services and their delivery INTO ALIGNMENT with the rapidly changing wants and needs of pet owners.

As pets are viewed more as children and members of the family, practices must work harder to provides services, access to information, education and support that are MEANINGFUL, RELEVANT AND DELIVER VALUE. Practices that take a MASS MARKET approach to marketing -- by trying to reach out to everyone in the same way -- are simply shooting some potentially very misguided darts.

Recently published!

See our chapters on Client and Patient Segmentation, Target Marketing and Practice Positioning in Blackwell’s Five-Minute Veterinary Practice Management Consult. Available at wiley.com/go/veterinary.

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We can work with your practice to develop
a marketing plan -- or to assist you with
tactical implementation of marketing efforts. Click here for more information on the different ways that we work with practices and how we price our services.

To OBTAIN A COPY of any recent presentation, email . Also contact us to schedule a marketing presentation at
your practice.

Is your practice on the right path with its marketing, but just needs occasional help? Ask us about how we COACH practices and act as an occasional as-needed sounding board. Email .